The challenge
Receiving points or a product should feel like receiving a gift, not like another account transaction. The experience needed to attract attention without interrupting the rest of the marketplace, then reward the user for opening it.
The interaction
A small navigation notification started the flow. Opening it expanded into a full celebration with confetti and a personal note. The gift-card form then flipped to reveal the reward and carry the user into redemption.
The outcome
User testing was strongly positive, and gifting became a central driver of how Fringe points moved across the platform. The interaction also established a pattern for later gifting and point-transfer experiences.