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David A. George
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ADP Thrive

A purchase without another account

The ADP Thrive offering created a new way to buy from Fringe. I defined the MVP, designed the experience, and led UI development through launch and support.

Company
Fringe × ADP Thrive
Project role
Product engineering lead + Frontend lead
Timeline
2023–2024
ADP Thrive product page with discounted DoorDash gift cards and a shopping cart

Product-engineering contribution

  • MVP definition
  • UX + UI design lead
  • Product engineering lead
  • Post-launch support

Technologies

  • React
  • Vite
  • Stripe
  • OAuth
  • REST APIs
  1. Discover and select

    Discover exclusive offerings and Fringe benefits where users already shop.

  2. Buyers stay put

    View and purchase offerings in an officially-branded Fringe experience. No separate Fringe account or external redirect required.

  3. Result: growth

    Purchase and exposure grew. The additional distribution channel exposed Fringe to new users who might not have otherwise discovered the platform or purchased a product.

Choose the constraint that mattered

ADP created a valuable distribution channel, but requiring every buyer to create a separate Fringe account introduced friction before purchase. I centered the MVP on removing that requirement so people could discover and buy Fringe offerings from the marketplace they were already using.

Define and deliver the MVP

I defined the first release around a complete, usable purchase journey rather than a collection of disconnected screens. I designed the experience and led its UI development, carrying decisions about product scope and interaction behavior directly into the shipped interface.

Connect identity, commerce, and fulfillment

The React and Vite interface used OAuth and an authentication proxy to call Fringe REST APIs, while Stripe supported payment and fulfillment. That architecture let buyers remain in an officially branded Thrive experience without creating or navigating through a separate Fringe account.

Carry the product beyond launch

I guided the offering through launch and continued supporting it afterward. The result was a simpler buying experience and an additional distribution channel that exposed Fringe products to people who might not otherwise have discovered or purchased them.