Redesigning a $1.2B fintech pipeline

I led the design and frontend development of CapCenter’s loan application redesign, carrying decisions about the application experience into the customer UI.

Company: CapCenter
Project role: Product engineering lead + Frontend lead
Timeline: Shipped in 2020

Product-engineering contribution

UX + UI design lead
Product engineering lead
User research and A/B testing

Technologies

React
Bootstrap
TypeScript
Storybook
Azure
Kubernetes
Figma
Sketch

Product design
Research, interview, and redesign the company's primary revenue stream.
Frontend & product engineering
Implement the redesigned interface & architecture and capture feedback.
Delivery & improvement
Carry the design into production. Get feedback, iterate, ship, repeat.

The product context

The loan application was the primary driver behind CapCenter’s digital experience for mortgage, lending, and real estate customers. At CapCenter I worked across product design and frontend engineering, with the loan application as one of my lead projects.

What I owned

I led the user research and redesign of the loan application and the frontend work that brought it to life. Working across design and implementation gave me responsibility for both what the experience should do and how it behaved in the browser.

Results

In its first year, the redesigned loan application pipeline grew over 500% to $1.2 billion in loan volume. The redesign alone raised CapCenter’s Net Promoter Score (NPS) by 2+ points.